Find us on Shopify
Supports WooCommerce

Frequently Asked Questions

Do you have a question that isn’t answered here? Let us know and we’ll be happy to answer.

Which e-commerce sellers benefit most from sales planning and insights?

Those e-commerce sellers looking to get a handle on selling a diverse set of products to a varied customer base will see the most benefit.  

Providing a long-term view of the key elements of e-commerce sales and how they are changing these reports are most useful for retailers with a fairly stable product range and consistent customer base.

The solution closes a gap for expanding businesses where the senior team can lose their closeness to the orders as they no longer interact with individual sales. 

It’s extremely beneficial for businesses that need to produce a detailed board pack for internal and external scrutiny of their performance.  

What do you offer over the existing Shopify and WooCommerce sales reports?

We combine your sales data in a way that is meaningful to you so you can track what you need to know to improve your performance. This is much deeper than the static sales reports that are provided.

If you need to know the lifetime spending patterns by month of acquisition, focus on your wholesale channel or Amazon sales, examined performance by country, your Black Friday refund rates or why order values have changed over time, this solution is for you.

How secure is our data?

There is security at every stage of the process, find out more on the About page

How do you integrate with Shopify and WooCommerce?

The app has been fully approved by Shopify. It is currently a private app and is available on request. Once you download, install and agree to share your data the Dello Insights dashboards will appear within your Shopify platform once all the data is downloaded and the reports are built. The initial download and the daily updates may take a while as we are restricted on how many data requests we can send to Shopify and we cannot only collect new data. We schedule the data gathering process to run overnight as standard.

For WooCommerce, we take your data into our own dashboard environment and give you a login to view your dashboard reports. Once the initial reports are built we can select to only bring in new data

We’re looking at future integrations with other platforms such as BigCommerce and Magento.

Is this suitable for multi-channel sellers?

If the majority of sales are made on your website we’ll have access to a rich set of data to use for sales planning. We can track transactions by channel so can correctly allocate sales to wholesale, physical locations, Amazon and Ebay. We will look at the value of bringing this external data into our system or whether it makes more sense to use existing reports by 3rd parties.

Why don’t you integrate website performance, SEO and PPC results into your solution?

Our expertise is in understanding and analysing actual sales, not in marketing performance measurement. Where possible we try and build a close beneficial relationship with your marketing team/partners who will know this area inside out.

How does the annual sales planning process take?

We allow 4 weeks for a new project, using our templated solution and a rapid set-up process.  We take time to understand your exact needs and to customise the data and sales planning process to your requirements.

This is an ongoing process with tweaks made when needed so has a cumulative effect where the benefits build over time compared to an off-the-shelf standardised set of reports.


Do you have a question that isn’t answered here? Let us know and we’ll be happy to answer.